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The influencer space has become one of the fastest-growing industries in recent years, with influencers using their platforms to promote products, services, and ideas to their followers. However, the industry has also faced criticism for issues like fake followers, lack of transparency and influencer burnout.
With the rise of artificial intelligence, ChatGPT is poised to change the influencer space in the next 12 months and beyond.
Related: Why Consumers Care About Influencers, and Why You Should Too
First, what is ChatGPT?
ChatGPT is a powerful artificial intelligence software that is capable of understanding and generating natural language. It has been trained on vast amounts of data and can perform tasks such as language translation, text summarization and sentiment analysis.
To give you an idea of how powerful it is, I asked ChatGPT to answer the following two questions, and, as you can see, the results are impressive.
The first question I typed was, “How do I explain ChatGPT to a 10-year-old?”
Here’s what it responded with: “ChatGPT is like a smart robot that knows how to read and write just like you do. But instead of just knowing a few things, it knows almost everything that people have ever written down! It can help people do things like write stories, translate languages, and answer questions.”
The second question I typed was, “How do I explain ChatGPT to a 15-year-old?”
Here’s what it responded with: “ChatGPT is an artificial intelligence software developed by OpenAI that can understand and generate natural language. It has been trained on vast amounts of data and can perform tasks such as language translation, text summarization, and sentiment analysis. Think of it as a really smart language robot that can help you with language-related tasks and understand the nuances of human communication. It’s a powerful tool that is changing the way we interact with language and information.”
Both responses were spot-on, age-appropriate descriptions of what ChatGPT can do.
But how will ChatGPT impact the influencer space, and what changes can we expect to see in the next 12 months?
Related: ChatGPT: What Is It and How Does It Work?
How ChatGPT can dramatically change the influencer space
Better audience targeting: A big challenge for influencers is identifying the right audience for their content. With the help of ChatGPT, influencers will be able to analyze their followers’ preferences, interests and behavior patterns more accurately. This will enable them to create more targeted and personalized content that resonates with the right people and drives engagement.
Identify authentic (and fake) engagement: Fake followers and bought engagement have been significant issues in the influencer space, and it seems to get worse each year. However, with ChatGPT’s advanced algorithms, brands and followers can identify which influencers have genuine engagement and followers. ChatGPT will be able to analyze the language used in comments, likes, and shares to determine the authenticity of the engagement, making it easier for brands to choose the right influencer for their campaigns.
Improved transparency: Transparency is essential in the influencer space, and ChatGPT can help with that. By using natural language processing, ChatGPT can analyze influencers’ content and identify any sponsored or paid posts. This will make it easier for influencers to disclose their sponsored content, providing transparency to their followers and building trust with their audience. It will also make it easier for brands to choose which influencers they want to work with.
Personalized content creation: Creating personalized content can be time-consuming and challenging for influencers. With ChatGPT, influencers will be able to use AI-generated content that is customized to their specific brand or niche. ChatGPT can analyze an influencer’s previous content and generate text that is consistent with their brand voice, making it easier to create content that resonates with their audience.
Improved efficiency: Influencers spend a lot of time creating content, managing their social media accounts and engaging with their audience. ChatGPT can help influencers streamline their workflow by automating some of these tasks. For example, ChatGPT can draft text for social media captions or blog posts, saving influencers time and increasing their productivity. While the text should still be edited and reviewed, this can save influencers time and money when it comes to content creation.
The bottom line: ChatGPT is set to revolutionize the influencer space in the next 12 months and beyond.
More and more people will use ChatGPT in their businesses, including influencers.
With its advanced algorithms and natural language processing capabilities, ChatGPT will enable influencers to create more targeted, personalized, and authentic content, improving engagement and building trust with their audience. At the same time, and perhaps even more exciting, it will make it easier for brands and marketers to identify genuine engagement and transparency in the influencer space, leading to a more trustworthy and effective industry.
Related: The Future of Influencer Marketing Post Covid-19